How to use the Newsletter Extras statistics

by Stefano on January 11, 2010
in Serious

Take a moment to subscribe my newsletter:

When you have the Newsletter Extras package installed, the Composer shows up some new configuration parameters. The first one is the “email name”. This field is a free text field where to write a compact description of the newsletter you are sending.

Compact means 5 to 20 characters, like “october-issue” or “productx-dem”. That “name” will be used to query the statistics collection. Do you wonder why the Composer do not auto generate a name, may be using the subject?

Because, usually, the subject is a marketing piece of text and may not really refer to the real content or the real scope of the newsletter sent. Eg. if you are promoting a book on hair care, the subject may be: “Do you know you can be a lot attractive cutting you hair?”. The newsletter name can be “bookx-affiliate”.

The second important option you’ll see in Composer is a checkbox that, if checked, enable the statistics collection. Before sending a newsletter, be sure to check it.

Newsletter statistics are simple: you can see on which and how many times receivers clicked links in the newsletter body and you can see the count of those users. This measure the number of subscribers read the email and clicked on a link.

Links tracked are not only the ones pointing to your blog, all links are tracked and showed on statistics panel.

Get the Newsletter Extras package.

My excuses for my bad english but it's the only way I have to communicate with you. Would you suggest a correction? Leave a comment, thank you!

Comments

7 Responses to “How to use the Newsletter Extras statistics”
  1. Michaela says:

    Hi! Stefano, your English is just fine. I am living in USA, but I was born in Europe as well, my English is the second language to me, but I am doing well, so do you.

    I am working now the transform a Blog created with WordPress on my domain in a newsletter Blog implementing the concept of an automated system.
    I was looking for a plug-in for the newsletter – and this is how I got you.

    Probably I’ll have some questions on the road…
    Thanks
    Michaela

    • Stefano says:

      Hi Michaela, thank you. Newsletter is not intended for automated newsletter. If you need that feature there is a plugin (I think it’s subscriber2) that can send email in automatic mode based on posts you create. Or you can use externa services (best on my opinion it’s feed mail pro – search for it).

  2. Dave says:

    Hi Stefano – Michaela is correct, you’re English is just fine! I’ve lived in the USA all my life and there are people here that don’t know the language half as well as you.

    Looks like the newsletter plugin works the way it should; I’ll give it a try on one of my testing environments and report my findings back to you.

    I look forward to info on the extras package.

    Thank you,
    Dave Franzwa

  3. Hi Stefano,

    I’m using your newsletter’s plugin in a regular basis and I’m happy with it. My only remark is that when my suscribers list is growing up it have become more difficult to manage the sending sistem safely. Are you working on it to have a better perform?
    Nevertheless, I would like to suscribe to Newsletter Extras but I’m not sure it is still available. Could you please confirm it?
    Thanks for your good work.
    Pere Fàbregas

    • Stefano says:

      Newsletter Extras are available for members, but I’m still tuning the membership plugin I’m using. On Extras I added the ability to schedule newsletter sending batches to try to solve the sending issues many of us is experimenting with our hosting provider. A decent hosting provider or a hosting on a dedicated server must not have such problems: all email will be sent by php and queued and delivered by the underneath mail service. :-)

  4. Pere says:

    Hi Stefano,

    This week I’m already using the newsletter extras, so finally I’m capable to know the real impact that my newsletters are having.

    Nevertheless I wonder if you are thinking on developing a function to identify who is clicking on the newsletter. This would be a wonderfull tool to clean our databases from useless contacts and to make our servers to work a bit less.
    Thanks

  5. Ana says:

    Hello. I would like to know if its possible, on statistics, to see who clicked on links and who open the newsletter by EMAIL and not only bu _IP and _Referer

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